The Importance of having an Internet Marketing Strategy
Having a blog is a good way of getting your presence online. However there is much to be done if you want to grow your blog and get a steady stream of traffic to your site. Everyday there are countless sites being created and the competition is great. How then can you make your blog stand out from the rest?
A comprehensive internet marketing strategy is something which you need to grow your blog. You need a plan to increase your outreach and build up connections with other bloggers and companies through the various social media outlets available.
Here at Dominique’s Desk I have been trying out various strategies to generate more traffic to this site. Here is a list of four main strategies which I am currently applying on this blog.
- Guest posting on other sites/ allowing guest posting here.
My aim is guest post at least once or twice a months and have monthly guest blogger share their articles here. This helps me get more exposure to my writings and inject some new life into this blog through these alternative voices by my guest bloggers. - Commenting
I try to reply to every commenter who drops a comment here and comment on sites which I visit. This engagement helps to build up community and I have fostered close relationships with many bloggers this way. - Interacting through various social media platforms.
I promote posts that I make here on this blog via twitter, Google + and my facebook fan page. As you can see via the sidebar I have a selection of ways which one can subscribe to this blog. This makes is easy for readers to connect with me via their chosen platform. - Joining Blog Challenges and Memes
I always welcome a challenge and have found by joining the various challenges and memes I’ve sharpened my skills as a blogger and learned how to promote myself better.
How are you working on your Internet Marketing Strategy ?
Disclaimer :I am participating in a blogger campaign by Bucks2Blog for an seo company and was compensated. However, the views and opinions are my own. This post has a Compensation Level of 13. Please visit Dominique’s Disclosure page for more information.
January 19, 2012 @ 7:29 pm
That was really useful, thank you.
Some of those ideas i am already doing, but there are some that i should start. You have given me lots of food for thought 🙂
January 19, 2012 @ 11:51 pm
@Sam,
Great that I’m giving you some food for thought..all the best in developing your site.
January 19, 2012 @ 9:03 pm
Hi Dominique,
I would love you to share which of the four strategies is working best for you when comparing time invested versuses resulting traffic.
I know guest posting is important but it requires significant time invested to produce quality content (the only content we should produce) where as trying to add value for others by commenting on their blogs can be done in a spare five minutes and you still gain results for your own blog.
Join challenges also works – guess where I found Dominique’s Desk ;o)
Cheers, Caylie
January 19, 2012 @ 11:58 pm
@Caylie,
at the moment commenting is working the best for me if you are talking about time invested vs traffic. Guest posting does take more effort and brain cells but it will help in the long run so I’m working on it this year as one of my blogging goals. Actually the more often you do it the easier it gets to churn out a stellar piece.
January 20, 2012 @ 1:50 am
Great list! I have just started this blogging experience, so I take any advice anyone is willing to give! I find tons of great tips on bloggingwithamy.com I practically live on that site 🙂 Good luck wtih your endevours!
January 24, 2012 @ 2:28 am
Great advice. So important to reply to comments – which is so hard to find time to do.
January 24, 2012 @ 10:34 pm
@Amanda,
Just work at it you will get better doing it.. for me I try to reply as soon as I see new comments on the blog. It only takes a few seconds 😛